Daniel Stevens successfully sold his gym, Premier Fitness, in July 2020. Founded in 2011 in Rockford, Illinois, Premier Fitness thrived under Stevens' leadership, even during the challenges posed by the COVID-19 pandemic. By pivoting to online personal training services, the gym continued to serve high-end clients remotely, making it an attractive acquisition despite industry-wide struggles.

After the sale, Stevens relocated to Las Vegas, Nevada, and shifted his focus to various ventures, including music.

Now performing under the name LUCRE, Stevens has quickly carved out a name for himself in the underground techno scene.

After successfully selling Premier Fitness in 2020, Daniel and his wife expanded their entrepreneurial portfolio by investing in Maple & Ash, a renowned fine dining establishment. Their investments include the Miami and Scottsdale locations of the restaurant, which originated in Chicago and has been recognized for revolutionizing the dining scene.

As long-time patrons turned investors, the couple's involvement with Maple & Ash reflects their commitment to excellence and innovation, paralleling Stevens' transition from fitness entrepreneur to techno artist. Their strategic investments in the hospitality sector underscore a diversified approach to business, blending their passions for lifestyle, luxury, and culture.

Daniel and his wife, Claudia Fijal, further expanded their entrepreneurial ventures into the beauty industry with the launch of Saint by Claudia, a luxury cosmetics brand. This move marks a significant shift from fitness to fashion and beauty, showcasing the couple's versatility and business acumen.

Saint by Claudia offers a range of indulgent beauty products designed to enhance natural beauty with a touch of elegance. The brand specializes in luxurious lip oils, plumpers, glosses, and faux lashes, all crafted to nourish and elevate one's look. 

The brand's ethos centers around empowering women to feel confident and radiant. Claudia brings her passion for beauty and wellness to the forefront of the brand. Together, Daniel and Claudia have created a cosmetics line that reflects their commitment to quality and sophistication.

With Saint by Claudia, the couple continues to redefine their entrepreneurial journey, blending their backgrounds in fitness, music, and beauty to build a brand that resonates with modern consumers seeking luxury and authenticity.