LUCRE

Techno DJ & Producer
Dark. Hypnotic. Industrial.

Electronic Press Kit.

  • Mixmag Netherlands

    With a sound rooted in raw energy and a mindset driven by independence, Producer and DJ LUCRE has been steadily carving out a unique space on the Electronic Music scene. Through his recent releases, he has showcased himself as a Producer not afraid to evolve, experiment, and push for fresh ideas; continuing to balance creativity with a sharp business sense, he brings a rare combination of focus and freedom through his work, reinforcing the promise and potential that is shaping his forward path.

  • 🎧 Sound

    Genres: Techno, Industrial, Hypnotic, Minimal, House
    For Fans Of: Adam Beyer, Amelie Lens, Eli Brown, Dubfire, Nicole Moudaber

    “LUCRE’s tracks feel like they’re tearing open a portal to the future — dark, urgent, and beautiful.”

  • Magnetic Magazine

    With his unique blend of gritty, industrial sounds, Producer and DJ LUCRE has been steadily carving out space for himself in the Techno landscape, continuing to be driven when it comes to building a reputation and establishing a unique sonic identity. Since launching his career in 2020, he has continued to draw attention, leaning on his wide range of influences to craft a signature sound that authentically reflects his journey; from building his catalogue of studio productions to delivering engaging live sets, he continues to ensure his creativity remains at the center of his approach, aiming to bring innovative, fresh, and dynamic music to a wide range of listeners. 

Mixmag Article

LUCRE is the alias of Daniel Stevens—a Chicago-born DJ, producer, and entrepreneur blending industrial grit with hypnotic energy. After founding and selling the nightclub-inspired fitness brand Premier Fitness, Stevens turned his focus to music, creating LUCRE as a vehicle for raw, genre-defying techno. His tracks, including “Infinity” and “Phantom,” showcase a sound rooted in industrial aggression and emotional depth, earning support from global tastemakers like Nicole Moudaber. With a philosophy that values constant evolution over conformity, LUCRE continues to push sonic boundaries while staying grounded in his entrepreneurial spirit.

Live Performance

LUCRE’s DJ sets are high-energy, meticulously layered, and tailored to the moment — ranging from deep warm-up selections to peak-hour warehouse annihilation.

Performance Highlights:

  • Support for Rammstein [LA Memorial Colosseum] for their concert afterparty

  • Headlined [Hyde Beach in Miami FL USA]

  • Played [Events during FI Las Vegas]

Releases & Labels

  • Want to – [Black Kat], 2025

  • Phantom – [Born To Rave], 2025

  • All Night – [Pyro], 2024

  • Upcoming EP on [Red Channel Records] – June 2025