About LUCRE

LUCRE makes techno for the space between control and collapse.

Born in Chicago and based in Las Vegas, his music draws from industrial culture, underground club music and a fascination with physical sound, repetition and pressure. His sound moves through hypnotic tension, driving rhythm and heavier textures with a clear focus on atmosphere and impact. Themes of status, desire, power and excess run through his music, giving it a psychological edge that reaches beyond the dancefloor.

After building and selling a successful fitness company, LUCRE committed fully to music in 2020. Since then, he has earned six Beatport number one releases, received support from artists including Amelie Lens and Nicole Moudaber, and released music across Terminal M, OFF Recordings, Kuukou Records, Reload Black Label LTD, Prospect Records and Sway, alongside his own imprint, Sound Market. His collaboration with Joyhauser on Terminal M adds another dimension to a catalog defined by range and a distinct artistic identity.

His performances have included the official Rammstein concert afterparty, Formula 1 Las Vegas, Miami Music Week, Art Basel week and Super Bowl events.

The through line is precision without sterility, aggression without excess and techno built to be felt as much as heard.