About LUCRE

Meet the dynamic force of beats and business, Daniel Stevens, a.k.a. LUCRE – a DJ, artist, producer, and a globally triumphant entrepreneur. Originating from the vibrant city of Chicago, he not only holds a degree in Economics from Northern Illinois University but also founded the wildly successful gym and lifestyle brand, Premier Fitness. Imagine a fitness haven fused with nightclub vibes – that was Daniel's groundbreaking concept.

In a twist of fate, Premier Fitness found new ownership in July 2020, freeing Daniel to immerse himself fully in his musical odyssey. Stepping into the realm of techno and house music, LUCRE embarked on a sonic adventure. What started with mix creations swiftly evolved into original productions, earning him acclaim from the likes of Nicole Moudaber. "Unicorn" made waves on her 450th episode of the award-winning radio show, In the MOOD.

LUCRE's sonic realm is a fusion of hard-hitting beats with a melodic trademark, reflecting his unique creativity shaped by passions and an ahead-of-the-game lifestyle.

From performing at Rammstein's official concert afterparty and major global sporting event parties to consistently producing tracks that chart in the Beatport Top 100, LUCRE is a dynamic force on the international music scene. Driven by talent, ambition, and unwavering determination, LUCRE continues to rise rapidly through the ranks of electronic music. With an impressive trajectory, LUCRE is poised to reach the pinnacle of the industry.